Leveraging WhatsApp for Business: A Game-Changer for the Channel by UC Today

Unlocking the value of WhatsApp for Business & The Opportunity for for Channel Partners

Most companies are aware that if they want to delight and retain customers in the modern world, and effectively align their teams, they need an omnichannel approach to communication. Unfortunately, most organizations can only take a limited approach to their omnichannel strategy.

Frequently, companies overlook WhatsApp as a messaging channel, because they either don’t know how to embed the Business API into their communications, or they struggle with the solution’s limitations. As mentioned above, WhatsApp for Business still struggles with basic solutions for automation, limited Data Protection, and poor solutions for internal collaboration.

Channel partners, however, can leverage dedicated WhatsApp Business Platform solutions that eliminate these risks. Offerings like Voiceflex OmniChat give channel partners access to an innovative portfolio of features, from Team Access from a single log-in, to chatbot creation tools, integrations with existing systems, voice capabilities, and more.

Paul Taylor, CCO at Voiceflex says, “The demand for efficient and reliable communication channels has never been greater, and WhatsApp offers unparalleled reach and engagement. With our OmniChat solution, we empower businesses to seamlessly integrate WhatsApp into their communication strategy, ensuring they can connect with customers anywhere, at any time.

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